There are a lot of people on the web that are keen to make a lot of money. These tend to include the likes of internet marketers who make money from selling affiliate products. To them, getting rich and being able to retire to a sunny island somewhere is the ultimate "dream" for their business.
Better yet, they might hope to earn "passive" income, meaning that they'll be able to generate more income even while they're sleeping or relaxing. Passive income is income that generates itself.