哈佛大学是美国最古老的高等学府,也是美国和世界最负盛誉的名牌大学之一。三百年来,哈佛大学人才辈出,有从政的美国总统,也有获得诺贝尔奖金的学者,但更多的则是大财团中的决策者。《哈佛市场营销学》主要介绍了深受人们欢迎的哈佛营销学课程的内容,以及哈佛学子在市场营销方面所取得的巨大成就,系统地分析了哈佛弟子们在企业管理策略、商场营销秘诀、为人处世艺术等方面的成功经验,它不但是初涉商界者的经典,也是经理们营销的至理名言。
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Creators
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Release date
May 16, 2014 -
Formats
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OverDrive Read
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EPUB ebook
- File size: 651 KB
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Languages
- Chinese
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