本书在内容和结构上都作了调整、优化与创新，本书有意识地把消费者行为学的普遍原理与中国消费者行为的特殊性及消费者行为研究的最新具体实践相结合，即在阐述世界各国消费者行为的共性的基础上，尽可能多地阐述中国消费者行为的特殊性。学会这些潜规则将对读者在市场营销这一行业中游刃有余，立于不败之地。
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Creators
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Series
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Publisher
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Release date
May 7, 2014 -
Formats
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OverDrive Read
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EPUB ebook
- File size: 314 KB
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Accessibility
No publisher statement provided -
Languages
- Chinese
Why is availability limited?
×Availability can change throughout the month based on the library's budget. You can still place a hold on the title, and your hold will be automatically filled as soon as the title is available again.
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